Bruins try marketing power play on fans - Boston - MSNBC.com
Bruins try marketing power play on fans - Boston - MSNBC.com
Hockey will live or die based on the success of marketing efforts. I see a good case study in the making!
More Than Just The Score
If you teach a high school marketing or sports marketing class, this is a place for you to visit on a regular basis. We will post links to current articles, as well as a commentary on select articles. In addition, we encourage you to add your comments and start a discussion. We will also post links to sites we find particularly interesting. We hope you enjoy our blog and will feel free to let us know what we can do to be more helpful.
Monday, September 26, 2005
Hockey will live or die based on the success of marketing efforts. I see a good case study in the making!
About Me
- Name: Jeff McCauley
- Location: All Over The World, US
In 2000 I decided to start sharing what it took me most of my 25+ years as a marketing teacher to learn. ---------------------------------------------------------------------- I began by writing “Sports . . . More Than Just the Score.” The first sports marketing book written specifically for high school students, it was the initial product offered by PrepSportsBiz, and still our most popular item. Revisions for the 5th Edition will happen this summer. ------------------------------------------------------------------- The company evolved into TheMarketingTeacher as we strived to fill the requests for materials beyond sports marketing. We continue to offer materials we feel are useful to marketing and business teachers. I either develop them myself or resell products that are typically not targeted toward high school teachers. ----------------------------------------------------- Watch for more products including those to help your students compete more effectively in DECA events, case studies, as well as audio and video resources. Feel free to contact us with any suggestions or requests you may have.
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