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KRT Wire | 11/01/2005 | NBA targets biggest prize in sports: Chinese market
In 2000 I decided to start sharing what it took me most of my 25+ years as a marketing teacher to learn. ---------------------------------------------------------------------- I began by writing “Sports . . . More Than Just the Score.” The first sports marketing book written specifically for high school students, it was the initial product offered by PrepSportsBiz, and still our most popular item. Revisions for the 5th Edition will happen this summer. ------------------------------------------------------------------- The company evolved into TheMarketingTeacher as we strived to fill the requests for materials beyond sports marketing. We continue to offer materials we feel are useful to marketing and business teachers. I either develop them myself or resell products that are typically not targeted toward high school teachers. ----------------------------------------------------- Watch for more products including those to help your students compete more effectively in DECA events, case studies, as well as audio and video resources. Feel free to contact us with any suggestions or requests you may have.
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