ESPN Signs Six Sponsors for its Mobile Service

ESPN Signs Six Sponsors for its Mobile Service: "Disney's ESPN has signed six category-exclusive sponsors for its branded mobile service, Mobile ESPN. But the company is still working to sign additional advertisers for the virtual mobile network, which will be offered at Best Buy stores nationwide starting February 5. <{>
Cisco Systems, General Motors, Hilton, Nike and Visa have become charter sponsors of the service, which is already signing up subscribers on its Web site. Each sponsor will be able to run :03 to :05 video spots before content is played. Each also has the opportunity to offer a branded 'utility.' Coors plans to sponsor the 'Answer Guy' where users can ask sports questions and receive answers on their phones. "