Wednesday, December 21, 2005

Nike's Perez targets emerging markets - Financial Times - MSNBC.com

Nike's Perez targets emerging markets - Financial Times - MSNBC.com:

"Bill Perez, the chief executive of Nike, said on Tuesday that the sports shoe and clothing company will step up its drive into emerging markets in China, Brazil, Mexico and India and expand its online marketing as it seeks to double its sales from current levels.


Mr Perez told Wall Street analysts that an 'exhaustive' strategic review of the company after he took over from Phil Knight, its founder, had concluded that 'for the most part we have the right game plan'."

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