The Niles Star

The Niles Star:

"There is little doubt that, more than any other major sport, NASCAR depends on the revenue streams of sponsors.

Countless companies spend anywhere from $500,000 per year for an associate sponsorship up to $18 million per year for a primary sponsorship on a top-notch team. It could be argued with little difficulty that without the ever-present corporate sponsorships, NASCAR as we know it would be non-existent.

Why are these major corporations so willing to spend that type of money to put their name on a racecar? That racecar makes cash registers ring, that's why."