USATODAY.com - New Yankee stands to cash in on endorsements

"His trademark hair and beard are shorn, but marketing experts say that won't cut short Johnny Damon's chances of endorsement bucks as a New York Yankee.

The once-scruffy Damon could be in prime position to catch significant deals as a pinstriped center fielder. He's a nationally known player helping to lead the Boston Red Sox to a World Series victory and has proved his mettle as a product endorser for the likes of Puma, DHL, Gillette and Dunkin' Donuts.

Now, playing in the center of the media universe, he'll have the opportunity to cash in even more, industry observers say. Jim Andrews, editorial director of the IEG Sponsorship Report, says that Damon's jump to the 'biggest media market certainly moves him up the desirability scale.' "