Fun . . . and effective?

Bruins try marketing power play on fans - Boston - MSNBC.com

Bruins try marketing power play on fans - Boston - MSNBC.com

Hockey will live or die based on the success of marketing efforts. I see a good case study in the making!

Redbirds 101: U of M teams with 'Birds to create sports sales class - Memphis - MSNBC.com

Redbirds 101: U of M teams with 'Birds to create sports sales class - Memphis - MSNBC.com

Great partnership. Dick Irwin is one of the good guys out there in sports marketing education.

sponsorship - identifying appropriate athlete endorsers

sponsorship - identifying appropriate athlete endorsers: "Identifying Appropriate Athlete Endorsers"

A brief article explaining how to select th e"right" athlete to endorse your product.

Sports Marketing Surveys : Home

Sports Marketing Surveys : Home
Great place for some case studies and information on research in the sports business arena.

USATODAY.com - As NHL returns, questions abound

USATODAY.com - As NHL returns, questions abound: "absence has made hearts grow fonder for a sport that has never "

Hockey is back! Does absence make the heart grow fonder? Or does anyone care?

Hankook Tire Scores With Another Sports Marketing Coup: 2005 NCAA College Football Stadium Signage Program: Financial News - Yahoo! Finance

Hankook Tire Scores With Another Sports Marketing Coup: 2005 NCAA College Football Stadium Signage Program: Financial News - Yahoo! Finance

Signage everywhere. Isn't signage becoming like other traditional advertising --so crowded it is less valuable? It makes you wonder, buy Hankook Tire is pretty excited about it.

Thrashers return with big ad push - Atlanta - MSNBC.com

Thrashers return with big ad push - Atlanta - MSNBC.com

Is this a sign of things to come as NHL teams try and get their fans to return?

A Healthy Fantasy Life - Newsweek Technology - MSNBC.com

A Healthy Fantasy Life - Newsweek Technology - MSNBC.com

While I am not a big fan of playing Fantasy Sports as part of a sports marketing curriculum--there is no denying it is a major business. Even Newsweek thinks so.

jm

John Madden Is More Than a Commentator. He's a Brand. - New York Times

John Madden Is More Than a Commentator. He's a Brand. - New York Times

Madden, and his rather unique method of transportation, is one-of-a-kind. As this article points out, he is unique enough to be considered his own brand. Usually an athlete can pull this off--not the announcer. So--how does he do it?

Enjoy