More Than Just The Score: October 2005

Sunday, October 23, 2005

Google Answers: History of Nike Corporation

An interesting link from Google Answers about the history of NIke.

Saturday, October 22, 2005

A BC football ad

Independent Sponsorship Studies

Here is a site with some sample studies based on the value of sponsorship.

Cellular companies find niche in sports marketing - baltimoresun.com

Is it just me, or does it seem like cell phones will be able to do EVERYTHING some day soon?

American Demographics: Going To Extremes - marketing and extreme sports - Statistical Data Included

American Demographics: Going To Extremes - marketing and extreme sports - Statistical Data Included: "Going To Extremes - marketing and extreme sports - Statistical Data Included"

A bit old, but an interesting demographic article on a topic your students can relate to.

newsobserver.com | NC News Wire

Can't the Bobcats get a little love from NC?

Monday, October 17, 2005

The Advertising Slogan Generator

The Advertising Slogan Generator

Here you go . . . for a little fun, and maybe even a worthwhile end result, try the slogan generator.

Saturday, October 15, 2005

Sports Marketing Links

Here are a bunch of sports marketing related links . . . although several are more sports than marketing.

Sports Marketing Surveys : Home

Sports Marketing Surveys : Home:

"Sports Marketing Surveys is an independent research agency specialising in the sponsorship and sports sectors.

The company has over 20 years experience within these sectors working on behalf of a wide range of clients including rights holders, sports goods manufacturers, governing bodies, sponsors, local government, PR agencies, consultancies, sports retailers, tourist authorities and so on.

Sports Marketing Surveys specialises in media research and market research, and also provides publications and a consultancy service."

The Herald - News - 10/15/2005 - ESPN president details rise of network

And you thought the only superstars who started in the mailroom were hollywood stars!

All Headline News - NBC Passes on New NASCAR Contract - October 15, 2005

All Headline News - NBC Passes on New NASCAR Contract - October 15, 2005

And we thought everyone would just throw money at NASCAR . . . not so!

Sunday, October 09, 2005

Press-Telegram - Business

ABC News: Lower ticket prices for new season in bid to lure fans

ESPN.com - NBA - Rovell: Kobe's low Q

newsobserver.com | Sports

Tough tickets

Wednesday, October 05, 2005

Konfabulator

Konfabulator

This page does not contain any marketing articles, but it is one of the coolest (can I say that) sites I have found in a while. Some great tools, and they are all FREE! Have fun!

Salt Lake Tribune - Sports

Salt Lake Tribune - Sports

If nothing else, the NHL is marketing their marketing!

Brewers, Admirals reach marketing deal - 2005-10-05

Brewers, Admirals reach marketing deal - 2005-10-05

It's all about the partnerships . . . even among "competitors."

Monday, October 03, 2005

News 14 Carolina | 24 Hour Local News | SPORTS | NHL must reconnect with southern fans

News 14 Carolina | 24 Hour Local News | SPORTS | NHL must reconnect with southern fans

Although I am not a big hockey fan, I have a feeling the NHL will be a place to see significant marketing efforts this year. Will they succeed? Who knows, but it will no doubt be a true test of marketing.

Saturday, October 01, 2005

Fantasy football leagues a booming business for some

MySA.com: Business: "Professional football is the most popular fan sport in the country, so it comes as little surprise that marketing to the 12 million fans in Internet fantasy football leagues based on the NFL has become big business. "

IBJ Story

IBJ Story: "With three newly inked endorsement deals, Indianapolis Colts quarterback Peyton Manning is scoring faster and more often with corporate America than any other National Football League player, according to his handlers at Cleveland-based IMG Worldwide."

Name: Jeff McCauley

Location: All Over The World, US

In 2000 I decided to start sharing what it took me most of my 25+ years as a marketing teacher to learn. ---------------------------------------------------------------------- I began by writing “Sports . . . More Than Just the Score.” The first sports marketing book written specifically for high school students, it was the initial product offered by PrepSportsBiz, and still our most popular item. Revisions for the 5th Edition will happen this summer. ------------------------------------------------------------------- The company evolved into TheMarketingTeacher as we strived to fill the requests for materials beyond sports marketing. We continue to offer materials we feel are useful to marketing and business teachers. I either develop them myself or resell products that are typically not targeted toward high school teachers. ----------------------------------------------------- Watch for more products including those to help your students compete more effectively in DECA events, case studies, as well as audio and video resources. Feel free to contact us with any suggestions or requests you may have.

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More Than Just The Score