If you teach a high school marketing or sports marketing class, this is a place for you to visit on a regular basis. We will post links to current articles, as well as a commentary on select articles. In addition, we encourage you to add your comments and start a discussion. We will also post links to sites we find particularly interesting. We hope you enjoy our blog and will feel free to let us know what we can do to be more helpful.
DenverPost.com - SPORTS:
Carmelo Anthony and the rest of the Nuggets will meet the Los Angeles Clippers at the Pepsi Center wearing navy blue jerseys. "
Editors note:I have even heard about high schools that have a "Homecoming" football jersey. In some instances they bring it out again if the team makes the playoffs. If you are aware of high schools that have alternate jerseys, I would be interested in hearing about it.
MLB grants Marlins permission to move: South Florida Sun-Sentinel
MLB grants Marlins permission to move: South Florida Sun-Sentinel: "Unable to finalize a deal to build a stadium in Miami, the Florida Marlins have been granted permission from Major League Baseball to seek relocation outside of South Florida.
Marlins President David Samson said Tuesday that while the team's preference is to remain in South Florida, team owner Jeffrey Loria was forced to request permission to look elsewhere because he had no real prospects for a stadium."
SportsBiz: ESPN looks to tag along with fans on the go - Nov. 26, 2005:
"The next great frontier for the business of sports is probably in your pocket right now: your cell phone.
Cell phone providers and broadcasters want to get sports fans who are already hooked watching sports on television to start watching while on the go. "
newsobserver.com | Sports:
"A pair of bright blue, 6-foot by 8-foot 'Wachovia' signs were hung on two of the four video boards at the University of North Carolina's Smith Center on Tuesday, ending a tradition that up until now has kept that venue free of fixed commercial advertising.
The signage is part of the eight-year, $9.1 million deal North Carolina announced with Wachovia to boost the school's $46 million athletics department budget."
Visa Olympic Video Games:
"As a part of its Olympic sponsorship, Visa has developed the online game, Visa Championships ? Torino 2006, which takes the Olympic Games into cyberspace. The online game, Visa Championships ? Torino 2006."
Scoreboard technology at new level:
"The Cougars of Letcher County Central High School may not have the best football team in the Kentucky coalfields, but no one in the mountain region can match their scoreboard.
Complete with a giant video screen for instant replays, the immense device stands on metal stilts on one end of the 2,500-seat stadium, a testament to the importance of athletics in small-town America."
Beijing unveils mascots for 2008 Olympics:
"After years of fierce lobbying and months of secrecy, Beijing unveiled five mascots for the 2008 Olympics on Friday, opening a marketing blitz that is expected to reap record profits."
Philadelphia Inquirer | 11/13/2005 | Play per view:
"Fantasy Fashion League, a celebrity-sighting game, furnishes red-carpet rivalry for the rest of us."
Computer Graphics World - Nike adds video podcasting to digital-only marketing strategy:
"Global sports giant Nike is to place alternative digital platforms, such as mobile and podcasting, at the core of its digital marketing strategy as it increasingly produces film content exclusively for its digital marketing. "
The Game: Graduating To College Sports; Nascar Fans Female Flames:
"THE landscape of college sports on TV, which has changed dramatically in recent years with the advent of CSTV, ESPNU and Fox Sports, continues to remake itself as more fans and marketers call it home."
Heat's Wade ready to take on another role _ star sneaker pitchman - MSNBC Wire Services - MSNBC.com
KRT Wire | 11/01/2005 | NBA targets biggest prize in sports: Chinese market
In 2000 I decided to start sharing what it took me most of my 25+ years as a marketing teacher to learn. ---------------------------------------------------------------------- I began by writing “Sports . . . More Than Just the Score.” The first sports marketing book written specifically for high school students, it was the initial product offered by PrepSportsBiz, and still our most popular item. Revisions for the 5th Edition will happen this summer. ------------------------------------------------------------------- The company evolved into TheMarketingTeacher as we strived to fill the requests for materials beyond sports marketing. We continue to offer materials we feel are useful to marketing and business teachers. I either develop them myself or resell products that are typically not targeted toward high school teachers. ----------------------------------------------------- Watch for more products including those to help your students compete more effectively in DECA events, case studies, as well as audio and video resources. Feel free to contact us with any suggestions or requests you may have.
