The business of fanaticism - Sports

"While town-gown issues can often be complicated, neither the town nor the University has problems with their town-jersey relationship.
Local businesses rely on Tar Heel teams to bring customers to Chapel Hill, and the school depends on local businesses for Olympic-team sponsorships.

Days such as Sunday - when both the Carolina Panthers and UNC men's basketball team brought droves of fans to Franklin Street - aren't the only times when local businesses profit from athletics.

'I think that the local businesses recognize that our events, more than any other event in the city, brings in visitors and dollars,' says Dick Baddour, University athletics director. "