ESPN Puts Sports in the Palm of Your Hand

"It comes packaged inside a black box designed with velvety red lining to look more like it contains fine cigars instead of the new ESPN mobile phone.

'To a guy, this is like a Tiffany's box,' said Manish K. Jha, general manager of Mobile ESPN.

The phone is the newest cellular man toy: It rings with the sports network's theme song and displays all the scores, trivia, news clips and fantasy football statistics that a guy could handle.

At least, that's the marketing pitch for the phone, which hits retail stores on Super Bowl Sunday, Feb. 5, for $199 and will run on Sprint Nextel Corp.'s high-speed network"