montgomeryadvertiser.com�::� Selling the SEC: Schools take new approach to marketing sports

" Alabama has one of the country's top gymnastics programs and has found an enthusiastic following. The Crimson Tide finished second in the nation in attendance last season.

Suppose you had a product that generated $45 million a year. How much would you spend to market it?

If you're talking about college football in the Southeastern Conference, the answer is probably not one dime.

Though SEC football generates big revenues for the 12 members, few spend any money to market their most profitable sport. Those that do, don't spend much. Every league athletic department has a marketing director, but the commitment to sell football is almost nil.
The thinking is, there are more tangible things to spend money on."