Want Super Bowl frenzy? Try Radio Row

"Chris Visser was here two decades ago when this bit of zaniness started. He watched it grow. He and a handful of other visionaries cupped their hands around it and nurtured its spark to a flame.

And this transcendent scene he absorbed three years ago before Super Bowl XXXVII in San Diego filled him with joy and pride:
There was Jon Bon Jovi and Yanni. Just yonder was The Rock and Don King. Oh, and if real, live football legends are your thing, Joe Montana stood in the background."