Bank of America extends its NASCAR connection with new deal -- Newsday.com

"Bank of America Corp. announced Tuesday that it has reached a new five-year agreement with International Speedway Corp. to sponsor four race tracks, including California Speedway near Los Angeles.

It's the latest of several recent high-profile deals involving NASCAR and the nation's second-largest bank, which for years paid little attention to the marketing potential of stock-car racing despite being based in Charlotte, the sport's hub. "