Kwan still could take gold with sponsors

"For Michelle Kwan � and her endorsement potential � the future is no longer just one gold medal away.

Visa will keep airing its Michelle Kwan ads.


After dropping out of the Olympics over the weekend because of a groin injury, the most decorated star in U.S. figure skating history may be best-remembered for what she never won: an Olympic gold medal.

That could cost her future sponsorships. 'Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment,' says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon"