MasterCard, Slim Jim Go To the Extreme

"NEW YORK --The Dew Action Sports Tour said yesterday it has added MasterCard as its official payment brand and ConAgra Foods' Slim Jim as the official salty snack. MasterCard and Slim Jim join a roster that includes the Tour's founding partners, all of which return as sponsors in 2006.

Under terms of the deal, MasterCard and Slim Jim receive Tour-wide category exclusivity and fully integrated marketing benefits, including TV ads, print promotion, event signage and branding, online assets, grassroots marketing elements, hospitality and inclusion in the Tour's multimillion-dollar marketing campaign, per the Tour's promoters. "