ESPN.com Teams With Orbitz to Build Sports Travel Site and Guide
ESPN.com Teams With Orbitz to Build Sports Travel Site and Guide: "Tapping into the
passion fans have for sports -- wherever they are or may want to
go -- ESPN.com and Orbitz, the faster, easier way to find the trip you want,
today launched 'ESPN Sports Travel Powered by Orbitz.' The new site is a
collaborative sub-section of ESPN.com aimed at providing sports fans with the
ultimate online, sports-focused travel resource.
'Sports and travel are both key aspects to the lives of the millions of
monthly ESPN.com users,' said John Kosner, senior vice president and general
manager, ESPN New Media. 'Whether traveling on business and looking for a
great spot to catch the game, or planning a quixotic tour of North America's
ballparks, ESPN and Orbitz are giving fans the resources they might need.'
Randy Wagner, chief marketing officer at Orbitz said, 'Orbitz' agreement
with ESPN.com is a slam dunk for sports fans who want to literally follow
their favorite teams. Fans booking on ESPN SportsTravel benefit from the VIP
treatment of OrbitzTLC, designed to anticipate the needs of a sports fan
on-the-go, from searching to booking to ensuring travelers make it to the big
game.'"

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