NASCAR fans are loyal to sponsors

NASCAR fans are loyal to sponsors: ": Greg, I recently bought a pint of grape tomatoes and was quite surprised to see a NASCAR logo on the plastic carton. The tomatoes were grown and packaged by East Coast Brokers and Packers of Plant City, Fla. By purchasing this product, am I supporting one of my favorite sports? - M.P.P, White River Junction, Vt.

A: Yes, you are. Many non-automotive companies rely on NASCAR racing to deliver their consumer messages (and ultimately products) to the sport's millions of fans. It is proven that auto racing, and especially NASCAR, is the best advertising buy, dollar for dollar, a company can make in sports marketing. "