.: Pontiac Debuts Integrated NCAA 'March Madness' Campaign - General Motors Corporate :. Auto Spectator

"Continuing to push the boundaries of branded entertainment, Pontiac is launching a fully integrated marketing campaign wrapped around one of the most exciting events in collegiate sports, the NCAA Division I Men's Basketball Championship, on Sunday, March 12. Pontiac is partnering with chart-topping Atlantic recording group P.O.D., CBS, the NCAA and 2K Sports in a campaign designed to engage viewers in an entertaining and unexpected way that seamlessly integrates Pontiac into NCAA "March Madness ."