Business First of Louisville: Taco Bell, Fox Sports in sponsorship pact - 2006-04-05

"Taco Bell Corp. and Fox Sports have reached a four-year sponsorship agreement, in which Taco Bell will be the 'official quick-service restaurant' of collegiate football's Bowl Championship Series.

Financial terms of the deal were not disclosed.

The agreement runs from 2007 to 2010 and provides Taco Bell with the right to use the logos of the Fiesta Bowl, Orange Bowl, Allstate Sugar Bowl and the new BCS National Championship Game for promotional purposes. "