semissourian.com: Story: Rowdy the Redhawk used for more than sports promotion

semissourian.com: Story: Rowdy the Redhawk used for more than sports promotion: "Rowdy the Redhawk is more than a mascot intended to help boost attendance and school spirit at sporting events. The colorful, costumed mascot also helps brand Southeast Missouri State University itself, according to Dr. Charles Wiles, the university's sports marketing director.

'Rowdy has been wonderfully successful for us,' said Wiles, who also taught marketing at the university for 33 years. 'Rowdy is probably more important to the other aspects of university marketing than he is for the athletic department.' "