Bucking the trend: Sneakers for 15 bucks

I love people who zig when everyone e else zags. Check this out--an NBA star with a line of apparel is not unusual. An NBA star with a shoe is the norm. but, an affordable shoe? It's true. Check out what Stephon Marbury has introduced. And, he plans on wearing them this season!

The real questions -- will this become a trend? Will he be a hero with parents (who can now afford the "right" shoes.)? Great PR stunt or good business decision. Could make for a nice discussion in class. As always, feel free to post your comments below.

A single mother of two boys, Cook was one of hundreds of people who stood in line at Steve & Barry's at the Lafayette Square Mall for autographs on items from the Starbury Collection, a new line of shoes and apparel from NBA guard Stephon Marbury.

While the autographs were nice, Cook was more interested in the price. The two white-and-blue jackets Cook purchased Wednesday evening cost $9.98 each.

The Starbury Collection -- labeled after the New York Knicks All-Star's nickname -- has 50 items, but the shoes have been the headliner.

In a rare move in sports marketing, Marbury teamed with Steve & Barry's, a noted national discount retailer, to create a quality shoe with street cred that sells for an affordable price.
The Starbury One goes for $14.98 -- and Marbury plans to wear them this season.