Looks aren't everything. But they help.

The fact that Anna Kournikova isn't cashing in quite as much as she used to is giving some credibility to women's sports. Even though Maria Sharapova has good looks going for her, she is also winning. Why is it that a "looker" can make big bucks in women's sports regardless of success (to some extent) but it would never happen in men's sports? Go figure. Click the link to read the entire article about Madison Avenue and Sharapova.

Hamilton Spectator - Sports Index: "Even before the last two women standing in the tournament appeared inside Arthur Ashe Stadium, the winner was already crowned. Anyone who understood the magnitude of Anna Kournikova knows that talent goes only so far in the exploited world of women's sports, that a curvy pair of legs means as much, if not more, than a fast pair of legs.

Therefore, before the first ball was struck in the U.S. Open championship Saturday, we knew the real score: game, set, match and Madison Avenue to Maria Sharapova."