NASCAR aiming higher

OK. I'll admit up front that I have never been a big fan of racing. But, from a business perspective, I am a big fan of NASCAR. This article point to some warning signs that might indicate a decline in the popularity of NASCAR, or at least little or no growth.

So, what do you recommend NASCAR does to address these warning signs? Where does a sport with the most loyal fans and some of the best marketing around turn when things go flat?

WSLS.com NASCAR aiming higher: "NASCAR, as Kyle Petty likes to point out, is a sports business that survives on other people's money. And at the moment, NASCAR is thriving.
But is it sustainable?

On any given weekend, 43 drivers form the starting grid for a NASCAR race.

To field even a modest team, an owner must ante up at least $10 million a year. To field a winning team, the cost is closer to $20 million a year.

Most of comes from sponsorships by some of the largest, most profitable companies in the U.S. - and they don't stop spending when they write that first check to a team owner. That's just the down payment as part of NASCAR's marketing plan. They then must add at least that much or more for their own marketing and advertising budget to activate their NASCAR campaign."