Thursday, November 09, 2006

All stadium signs point to a headache - Los Angeles Times

Signage is interesting, as are the details of the agreements. I have witnessed the NCAA issues at venues many times. It is borderline comical how they make sure they "hide" everything that is not from a corporate partner. Comical, but understandable since corporate partners pay the big bucks!

All stadium signs point to a headache - Los Angeles Times: "All stadium signs point to a headache
Arizona Cardinals, Fiesta Bowl and sports venue are latest to be entangled in gray area over rights.

The last thing Bill Bidwill wants to see after moving his Arizona Cardinals into their new home is a crew draping someone else's logo over the huge Cardinals head perched outside Gate 2 of the NFL team's new $457.5-million stadium.

Yet that apparently will occur next month as the stadium prepares for college football's Fiesta Bowl on New Year's Day and the Bowl Championship Series national championship game a week later.

The coverup in the desert underscores the complex nature of naming rights and corporate sponsorship deals that can pit stadium operators against team owners, corporate sponsors and other organizations that stage events in modern sports venues."

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