Thursday, November 16, 2006

Colts fans may have a beef with Steak n Shake ad | IndyStar.com

And you thought your studnets made a few mistakes. Classic . . . you have to read this.

Colts fans may have a beef with Steak n Shake ad IndyStar.com: "Thousands of Indianapolis residents doubtlessly will do a double-take this week when they open the mail to find out their hometown Steak n Shake restaurant is 'a proud sponsor of the Dallas Cowboys.'

That's quite a public-relations pickle for the Indianapolis-based restaurant chain, especially as the Colts and Cowboys gear up to play this Sunday in Dallas.

The company, known for its steakburgers and milkshakes, inadvertently sent a mailer promoting its 'Cowboys side-by-side milkshake' to more than 600,000 Indianapolis residents."

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