Broncos QB Switch Means Changes In Marketing

cbs4denver.com - Broncos QB Switch Means Changes In Marketing:

Should we just start changing QB's just to make the marketing departmenet happy!

"(CBS4) DENVER The Denver Broncos have a new quarterback in Jay Cutler which will bring a new look on the field, but that won't be the only place where changes will be seen.

Sports marketers know that a change in star players will bring a different look off the field, too, which leads CBS4 to ask the 'Good Question' ... what's the marketing impact of a quarterback change?

'We're talking substantial dollars,' said Don Hinchey of The Bonham Group, a sports marketer. 'In terms of endorsement potential, in terms of television ratings, in terms of ticket renewals, suite sales, merchandise sales.'"