Busch drops out of race for NASCAR sponsorship - St. Louis Business Journal:

Busch drops out of race for NASCAR sponsorship - St. Louis Business Journal:: "Busch's long-running title sponsorship of NASCAR's No. 2 series will come to an end after the 2007 season, officials from Anheuser-Busch and NASCAR confirmed, and the price is going up.

With ESPN taking over as the sole broadcaster of Busch Series races in 2007 and NASCAR attempting to raise the profile of the series, industry sources estimate that the asking price on the deal could push $30 million a year, about three times what Busch was paying."