Saturday, December 02, 2006

What Soccer Team Should I Sponsor

Looking to sponsor a soccer team? Find out where to invest your dollars. Or pounds. Or . . .

Bloomberg.com: U.K.:

"Nov. 28 (Bloomberg) -- European champion Barcelona is the most attractive soccer team for corporate sponsorship, according to a survey by sports marketing company Global Sponsors.

Barcelona, which beat Arsenal 2-1 in May's final of Europe's elite Champions League, tops England's Manchester United and Spanish rival Real Madrid in the survey, the London- based company said in an e-mailed press release.

``Barcelona have built a capable corporate communication platform in a relatively short space of time,'' Global Sponsors' commercial director Michael Stirling said in the statement. ``The club have developed innovative ways of reaching a global audience.'' "

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