AP Custom Newswire Service: Nets' Brooklyn Arena: Barclays Center

AP Custom Newswire Service: Nets' Brooklyn Arena: Barclays Center: "The planned Brooklyn arena that will house the New Jersey Nets has a new name: The Barclays Center.

The British bank, hoping to expand its profile in the United States, signed a 20-year deal to slap its name on the new 18,000-seat facility when it opens late this decade, the bank and the project's developer announced Thursday.

The company and Forest City Ratner, the builder of the arena for the current New Jersey Nets, would not immediately disclose the price for the naming rights.

Mayor Michael Bloomberg said Barclays would be investing more than $300 million in the marketing partnership over the next 20 years. 'This is going to benefit Brooklyn and the city for many years to come,' he said."