Dice-K is already pitching for Sox -- in Japanese ads - The Boston Globe

I guess when you invest a boatload of money in a player you don't waste time tryiny to get a return on that investment.

Dice-K is already pitching for Sox -- in Japanese ads - The Boston Globe: "Newly minted Red Sox hurler Daisuke Matsuzaka donned a Red Sox uniform to make his latest pitch in Japan.

The Japanese baseball star, also known as 'Dice-K,' who the Sox paid $103 million to acquire has recorded a Japanese commercial hawking Asahi Super Dry beer, fully dressed in Red Sox regalia, showing that his star power in the Far East has already lent marketing clout to his new team. The endorsement happened without the involvement of the Red Sox, under rules that give Major League Baseball control over the team's trademarks outside New England ."