Getting Ready for Sports' Biggest Day

Roger Goodell is getting ready for his first Super Bowl as commissioner of the National Football League. The league is running ads during the big game this year to promote its NFL Network. But despite owning the cable network, Mr. Goodell told Advertising Age that the league isn't abandoning its broadcast TV partners: "We have a unique commitment to broadcast television with all of our games televised on free over-the-air TV. We are the only sports league that does that."