Insurer aims ads at youths

Pantagraph.com Money Insurer aims ads at youths: "State Farm Insurance Cos. hopes to catch them young.

The nation’s largest insurer announced an advertising deal Monday with Nickelodeon television and its Go, Diego, Go Live! Tour, the latest State Farm sponsorship aimed at a young audience.

“Moms and dads are watching those shows also,” noted Mark Gibson, State Farm assistant vice president of advertising.

Facing increasing competition from insurers like Geico, State Farm has boosted advertising efforts in the last year, targeting multimedia formats with access to the nation’s youth.State Farm Insurance Cos. hopes to catch them young.

The nation’s largest insurer announced an advertising deal Monday with Nickelodeon television and its Go, Diego, Go Live! Tour, the latest State Farm sponsorship aimed at a young audience.

“Moms and dads are watching those shows also,” noted Mark Gibson, State Farm assistant vice president of advertising.

Facing increasing competition from insurers like Geico, State Farm has boosted advertising efforts in the last year, targeting multimedia formats with access to the nation’s youth."