National Basketball Association - CBS SportsLine.com

National Basketball Association - CBS SportsLine.com: "The National Basketball Association has a new marketing partner -- an Inner Mongolia milk producer.

Hoping to improve its profile in China before the 2008 Olympics, the NBA announced the deal Monday with Mengniu Dairy Group. The brand will be known as the 'official dairy product of the NBA in China.'
League officials in Beijing declined to give financial details surrounding the agreement, although it's sure to be worth millions and increase the NBA's visibility in China.

'By partnering with the leading dairy producer in China, we have a unique opportunity to promote the importance of an active and healthy lifestyle through sports and nutrition,' NBA China's managing director, Mark Fischer, said. "