Schools to accept advertising

The Capital Times: "Madison school athletics will soon begin to look more like college and pro events, but it has nothing to do with the skills of the young athletes.

What will be different is advertising, soon to show up for the first time beside scoreboards and around the efforts of the city's young athletes.

The plan, which will be managed by national marketing firm Sports Images Inc., is expected to bring in about $200,000 over the next two years, Madison school officials announced today."