Saturday, January 13, 2007

Worth the trouble? - World Soccer - Yahoo! Sports

Worth the trouble? - World Soccer - Yahoo! Sports: "Could David Beckham really be worth $250 million to a soccer team in Los Angeles?

That was the multimillion-dollar question Thursday after the Los Angeles Galaxy of Major League Soccer announced it had signed Beckham – the world's best-known soccer player and arguably the world's most marketable athlete – to a contract reportedly worth $250 million over five years.

Putting Beckham and his magical but aging right foot on the soccer field is one way the Anschutz Entertainment Group (AEG), which is shelling out the money for the 31-year-old star, hopes to recoup its investment. AEG also intends to capitalize on Beckham's star power, amplified by his celebrity wife, Victoria, the former pop star who went by the name Posh Spice."

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