Newswire / Press Release: State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFL’s Pro Bowl - Broadcast/TV/Radio | NewswireToday

Newswire / Press Release: State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFL’s Pro Bowl - Broadcast/TV/Radio NewswireToday


NewswireToday - /newswire/ - Port Huron, MI, United States, 02/15/2007 - According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm, State Farm received $2.06 million in exposure from its title sponsorship during the 2007 NFL Pro Bowl.

As the AFC stars defeated the NFC stars in dramatic fashion on a last-second field goal in the 57th Pro Bowl, State Farm also reaped the rewards as title sponsor of the NFL’s annual all-star game.According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm and a subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor, State Farm received $2.06 million in exposure from its title sponsorship during the Pro Bowl’s Saturday evening broadcast on CBS. State Farm received 5 minutes and 42 seconds of in-broadcast exposure during the game from on-screen graphics and verbal mentions. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($225,000) for a 30-second broadcast commercial spot.