NASCAR.COM - Fantasy NASCAR proves popular with women fans - May 1, 2007

NASCAR.COM - Fantasy NASCAR proves popular with women fans - May 1, 2007: "The market of fantasy NASCAR players is much bigger and more female in composition than had been widely assumed in the industry.

More than 1.2 million people now play NASCAR fantasy games, according to research released April 27 by the Fantasy Sports Association. In what is being described as the first substantive, qualitative analysis of the fantasy NASCAR market, the research also shows the audience for the games as 33 percent female, far higher than the female audience for any other type of fantasy sports game."