KFC could replace Busch as NASCAR sponsor - Memphis Business Journal:

KFC could replace Busch as NASCAR sponsor - Memphis Business Journal:: "KFC has emerged as one of the leading candidates to take over title sponsorship of the NASCAR Busch Series next season.

Memphis Motorsports Park hosts the annual Busch series race, Sam's Town 250.

Subway remains a factor as well, putting two quick-service restaurants in the mix despite a crowded category. Sources said that Dish Network could still emerge, but NASCAR's existing relationship with DirecTV, which is NASCAR's official satellite TV partner, would seem to make that a long shot. "

NASCAR.COM - Fantasy NASCAR proves popular with women fans - May 1, 2007

NASCAR.COM - Fantasy NASCAR proves popular with women fans - May 1, 2007: "The market of fantasy NASCAR players is much bigger and more female in composition than had been widely assumed in the industry.

More than 1.2 million people now play NASCAR fantasy games, according to research released April 27 by the Fantasy Sports Association. In what is being described as the first substantive, qualitative analysis of the fantasy NASCAR market, the research also shows the audience for the games as 33 percent female, far higher than the female audience for any other type of fantasy sports game."

IMG to Acquire Collegiate Licensing Company @ SYS-CON Media

http://www.sys-con.com/read/369068.htm: "IMG, the world's premier sports, entertainment and media company, today announced the acquisition of Collegiate Licensing Company (CLC), the largest collegiate trademark licensing agency in the United States. Terms of the agreement were not disclosed.

Atlanta-based CLC is a full-service licensing and marketing company that assists collegiate institutions with a wide array of licensing and administration services, helping to protect, develop and manage their brands in the $3 billion collegiate merchandise marketplace.

Under the agreement, CLC will operate as a freestanding unit within IMG's Sports and Entertainment Group, overseen by IMG Sports and Entertainment Group President, George Pyne. CLC founder and Chairman, Bill Battle, will continue to lead the company he founded, alongside Pat Battle, CLC's President and CEO. CLC will remain headquartered in Atlanta. "