Southwest Embraces User-Created Spots

Southwest Embraces User-Created Spots: "CHICAGO Southwest Airlines is stepping into the risky world of soliciting the general public to create advertising. However, the low-cost carrier is using a safety net.

Starting today, Southwest stages a contest on YouTube.com and asks people to submit 20 seconds of an awkward or humiliating moment.

The winning entry will be used in the airline's 'Wanna Get Away' campaign, created by Omnicom Group's GSD&M, Austin, Texas, which shows people in embarrassing situations that made them want to be someplace else. The theme has been used in Southwest TV campaigns since its inception in 1998."

Super Bowl Slots Nearly Sold Out

Super Bowl Slots Nearly Sold Out: "NEW YORK CBS has sold approximately 80 percent of the ads that will appear on the Super Bowl XLI telecast, Feb. 4, 2007, in Miami, according to sources.

John Bogusz, evp, sports sales at CBS, would not confirm the current near-sellout level, but did indicate that the first half was 'virtually sold out with some spots left, predominantly in the fourth quarter.'"

Web Host Industry News | Go Daddy Reveals Super Bowl Ad Plans

Web Host Industry News Go Daddy Reveals Super Bowl Ad Plans: "'Go Daddy will definitely have an ad, maybe two, in the 2007 Super Bowl,' says Bob Parsons, CEO and founder of Go Daddy. 'It's the all-time top-rated television event in broadcast history and we have every intention of advertising in the game again.'

A 30-second Super Bowl commercial costs nearly $3 million during the February 4 broadcast. Parsons has been using his blog (bobparsons.com) to brainstorm ideas for this year's ad. He says he will use Go Daddy Productions and the Shine Advertising Company to produce the television spot."

Danica Patrick may represent GoDaddy in Super Bowl ads

Danica Patrick may represent GoDaddy in Super Bowl ads:

"Danica Patrick may represent GoDaddy in Super Bowl ads

She has modeled diamond-embedded Tissot Swiss watches. And she's one of three 'Racing Divas' for Hostess, the maker of the cream-filled Twinkies treat.

But most remember IndyCar racer Danica Patrick for her sexy spread in FHM magazine three years ago.

That may be why GoDaddy.com, the Scottsdale-based Web-domain registrar made popular by its racy TV ads, is teaming up with the photogenic speedster in a sponsorship deal that could include appearances in the king of all advertising spots: the Super Bowl, where 30 seconds costs about $3million. "