The 10 worst Super Bowl ads of all time - Business of Super Bowl - MSNBC.com

The 10 worst Super Bowl ads of all time - Business of Super Bowl - MSNBC.com: "Large companies have found a lot of ways to throw away good money, but it’s hard to imagine a higher-profile failure than a catastrophic Super Bowl ad.

Few people remember a poorly played Super Bowl — but a horrible Super Bowl commercial may become inextricably etched in consumers’ brains until the day they die. Several corporations spending $2.6 million for 30 seconds of air time this year will probably end up hurting their brands.

To get noticed, Super Bowl advertisers have to take risks — and sometimes those risks backfire. Bad commercials have led to consumer backlash, harsh words from critics and at least one legal battle between a corporation and the company that created a much-derided ad."