Advertising Lessons from the Super Bowl

Advertising Lessons from the Super Bowl: "No doubt the Indianapolis Colts are planning to use their experiences next year to repeat as champions and the Chicago Bears—though still smarting—are already applying lessons from this year's pain to next year's plan.

Win or lose, the Super Bowl is a learning experience—not only for the teams that play in it but for every student of the game. It's the grandest stage and the biggest day of the year for football. But it's advertising's biggest day as well, and just like football fans, advertisers large and small can learn from the triumphs and tragedies of those who have taken the field. "