Campbell-Ewald Offers Advertising Jobs to Winning Team of Chevy Super Bowl College Ad Challenge: Financial News - Yahoo! Finance

Campbell-Ewald Offers Advertising Jobs to Winning Team of Chevy Super Bowl College Ad Challenge: Financial News - Yahoo! Finance:

"DETROIT, Feb. 5 /PRNewswire/ -- Campbell-Ewald Vice Chairman, Chief Creative Officer Bill Ludwig announced today that the agency is offering employment to Katie Crabb of the University of Wisconsin, the winning team of the Chevy Super Bowl College Ad Challenge, a nationwide contest for college students to develop a concept focusing on the Chevrolet car brand for a Super Bowl spot. 'Car Wash,' the winning concept, was produced by Campbell-Ewald, Chevrolet's advertising and marketing agency.

The Chevy Super Bowl College Ad Challenge gave the winning team a once-in- a-lifetime opportunity to see their big idea for a Super Bowl commercial brought to life and aired for an estimated viewing audience of 90 million during the big game on February 4, 2007. Chevrolet was eager to engage college students in thinking about its exciting car line."