Courier News Online - Blockbuster's cartoon rodents win advertising bowl

Courier News Online - Blockbuster's cartoon rodents win advertising bowl:

"RARITAN TOWNSHIP -- Hours after Peyton Manning hoisted the Vince Lombardi trophy to signal the Indianapolis Colts' Super Bowl victory Sunday over the Chicago Bears, another winner was crowned early Monday morning.
But this achievement was signified by an animated guinea pig lifting a mouse by its tail.

Blockbuster's computer-generated mascots -- Carl the rabbit and Ray the guinea pig -- won over a panel of advertising experts and a sample of more than 600 TV viewers for Super Bowl XLI's best commercial, according to a Raritan Township marketing and research firm in charge of the study.

HCD Research, which works primarily with pharmaceutical companies but is extending its reach to study all types of communications, funded the two-phase poll."