Democrat & Chronicle: Business

Democrat & Chronicle: Business: "Do you remember Jessica Simpson making a pitch for Pizza Hut during last year's Super Bowl? If you do, you're not alone.

More than half of all Rochester-area viewers remember the spot — the highest recall for any Super Bowl ad last year — according to a poll taken this week.

Roberts Communications, which conducted the poll, said the Simpson spot was ranked the least favorite in a survey taken immediately after last year's game.

'The one ad they hated, they remembered most,' said Bill Murtha, chief executive of Roberts Communications, adding that controversial or bad advertising may be effective with consumers.

An online survey developed by the Rochester advertising firm with the help of BRX Global Research Services found that the majority of people remember at least one Super Bowl ad from last year. "