Thursday, February 08, 2007

Is a Super Bowl Ad Really Worth the Cost? - Entrepreneur.com - MSNBC.com

Is a Super Bowl Ad Really Worth the Cost? - Entrepreneur.com - MSNBC.com: "Is a Super Bowl Ad Really Worth the Cost?

One Super Bowl ad runs $2.6 million. Is it a good investment? What else might an advertiser do with that kind of cash? Do the people’s favorite ads even get the best results?"

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