Katie Crabb Wins Chevy Super Bowl College Ad Challenge - Auto News - Truck Trend

Katie Crabb Wins Chevy Super Bowl College Ad Challenge - Auto News - Truck Trend:

"During Super Bowl XLI, Chevrolet debuted the winning ad from the Chevy Super Bowl College Ad Challenge on network television. The ad was the original concept of Katelyn (Katie) Crabb of North Prairie, WI. Chevy was the first to announce their competition last fall for a consumer-generated ad for the Super Bowl. The competition focused on college students and asked that their ad concept focus on one of Chevy’s cars and crossovers targeted to the youth market, the Aveo, Cobalt, HHR, or Equinox. The winning ad concept was selected after students from across the country submitted their ideas to Chevrolet last fall."