Marin group blasts Bud's Super Bowl ad blitz for luring teens

The Marin Institute says a major beer company is using Sunday's Super Bowl as a way to ensnare teens in a life of alcohol dependence wrapped in promises of sexual conquest.
The San Rafael-based alcohol industry watchdog said Anheuser-Busch is "using the Super Bowl to aggressively target young viewers in defiance of beer industry standards that limit beer advertising to programs with at least 70 percent adults."

Institute Executive Director Bruce Livingston asserted, "We're outraged that Anheuser-Busch continues as the principal advertiser for a program that attracts the largest youth audience of any TV program of the entire year."

The Budweiser beer giant fired back:

"Just like a Super Bowl party side dish that's hard to swallow, the Marin Institute is serving up its annual erroneous claims about our advertising during the big game."