Streamingmedia.com: Super Bowl Advertising 2.0

Streamingmedia.com: Super Bowl Advertising 2.0: "You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game."