Wired News: Super Bowl Marketers Plan End Run

Wired News: Super Bowl Marketers Plan End Run: "The success of this year's Super Bowl ads won't be measured by media research firms, but by web buzz.

For marketers, Super Bowl XLI presents a break from the advertising norm. The changing environment of the web -- with audience participation and the emergence of user-generated content as a creative force in particular -- has led companies of all sizes to turn to their users for help creating the ultimate product blitz.

Brands such as Snickers, Budweiser and Hewlett-Packard will be promoted by teaser-style cliffhanger ads during Sunday's match-up. Viewers wanting to see the conclusions will have to visit the brand's website."